So last Tuesday (18 October) my phone rings. It’s a lady from Cape Town urgently looking for a studio in Bloemfontein to record a voice over for a client of them. They are in a hurry and it needs to be done in two days time, but… they want to be part of the recording process and be able to have the final say in the takes we keep and the ones we fly. The company is Ogilvy & Mather, a huge advertising company across the globe and with offices in Cape Town. Their client, AUDI SA and the voice artist: Wayde van Niekerk, 400m athletics world record holder!
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Frantically Tuesday night I started setting up Skype on my iPad as I had no idea where my old webcam was and I haven’t used Skype in years. When my wife walked in from work I grabbed her phone, set up Skype and sent her to the kitchen (which she did without asking questions, strangely…!) Test call… And suddenly everything worked so much easier than years ago with little data and a 1mbps line. Wednesday morning came. The company called me on Skype and everything was fine. The lady on the other side was friendly and also a bit unfamiliar with Skype. I was feeling more confident now.
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An hour and a half later we had many takes, with many different tones. Some close mic’ed and others more cheerful or thoughtful. And suddenly everyone at once said: That’s it. We have more than enough in the bag. And off he went, with the roar of that Audi down the street giving me a tingle in my spine once more. You can’t make these things up! Another day at the job. Another happy client.
Since I started focusing on marketing my services better through this website and social platforms, I really attracted a lot more clients who never heard of me and would otherwise never find me. I learned a lot this past few months about social media and the importance of a properly run website. Indeed Ali from Ogilvy confirmed later that my website was the first one she found when they started looking for studios in Bloemfontein. In fact, there are many bigger and better equipped studios in town, but I got the call first. I even considered referring them to other studios that had better call-in facilities, but luckily sanity prevailed and, after looking past the big names, I realised that it’s just another VO recording I’m very used to, just with people listening in over an internet connection. It was a quick job. Small money. But still, I met Wayde!!